Crypto: Visa Steps Up the Pace with Stablecoins

As boundaries fade between traditional finance and blockchain innovation, Visa is not a bystander. Quite the opposite. The historic payment giant has just expanded its crypto arsenal with boldness revealing its ambitions. Stablecoins, blockchain networks, disruptive strategy: Visa bares its teeth in an arena more competitive than ever.

Strengthened offer: a clear response to institutional pressure

Banks, tech giants, and stablecoin issuers compete to dominate payments. Visa, on its side, moves with precision. The company has just announced a strategic partnership with Tangem. It also expands the list of supported stablecoins. Among them: the Global Dollar, PayPal USD (PYUSD), and the Euro Coin. Meanwhile, Visa integrates two new blockchains into its settlement infrastructure: Stellar and Avalanche.

These additions enrich an already strong list, including Ethereum, Solana, and existing support for USDC, the stablecoin issued by Circle. Users can now send, receive, or convert stablecoins into fiat currency via the integrated networks, while benefiting from the fluidity and speed of settlements operated on the blockchain. A silent but deeply strategic modernization.

Visa no longer adapts, it takes command

The rise of stablecoins is no longer a mere hypothesis: it is well underway. The recent signing of the GENIUS bill in the United States sent a strong signal to the entire ecosystem.

The regulatory framework is taking shape, and opportunities open for actors ready to seize them. In this context, Visa is stepping up the pace, expanding its stablecoin offering to meet growing institutional market pressure.

And Visa is not alone on this field. Mastercard, its long-time rival, has already tokenized nearly 30% of its transactions and multiplies partnerships with companies in the crypto sector. Even retail giants like Walmart and Amazon are now interested, seduced by the promise of nearly instant and significantly cheaper cross-border payments.

But the real threat might well come from within: the banks themselves. Institutions like Bank of America and JPMorgan, which has adopted crypto as collateral, are actively developing their own blockchain-based payment infrastructures. JPMorgan has even gone as far as connecting Coinbase to its Chase accounts, marking a decisive turning point toward programmable and decentralized finance.